Every listing deserves a video.
Now every listing gets one.
Turn raw property walkthrough footage into narrated, captioned listing videos with SEO-optimized metadata. No videographer. No editing timeline. Just footage, listing details, and a pipeline run.
Automated property video for real estate means turning raw walkthrough footage into narrated, captioned, metadata-tagged listing videos — without a production crew, editing software, or per-listing production budget. obclip replaces the fragmented shoot-edit-upload workflow that forces agents to choose between listing coverage and listing volume.
The problem
The real cost of producing listing videos
Every property that needs a video follows the same production bottleneck. Here's what the workflow looks like for a single listing.
- 1Schedule and shoot the walkthrough — phone, gimbal, or drone.Travel + equipment30–60 min
- 2Transfer footage to computer — AirDrop, Google Drive, SD card.File transfer5–15 min
- 3Write a voiceover script from the listing sheet.Google Docs, Notion, or winging it20–40 min
- 4Record narration or generate voiceover in a separate TTS tool.Voice talent, self-record, or ElevenLabs20–45 min
- 5Import footage + audio into editor, trim and sync.Premiere Pro, DaVinci Resolve, CapCut45–90 min
- 6Add captions, branding, lower thirds.Descript, manual SRT editing20–40 min
- 7Write SEO metadata — title, description, tags.YouTube Studio, copy-paste from MLS15–25 min
- 8Export, upload to YouTube, embed on listing page.YouTube Studio + MLS/IDX platform15–30 min
Conservative total: 3–5.5 hours per listing video. Multiply by 10 listings per month = 30–55 hours of production labor. That's a full-time hire doing nothing but post-production.
The math
Why most agents skip listing video
The economics collapse once you cross single-digit listings per month. That's why 91% of agents don't produce listing videos consistently.
| Scenario | Listings / Month | Production Hours | Outsourced Cost |
|---|---|---|---|
| Solo agent | 4–6 / month | 12–33 hrs | $600–2,400 |
| Top producer | 10–15 / month | 30–82 hrs | $1,500–6,000 |
| Brokerage (20 agents) | 40–80 / month | 120–440 hrs | $6,000–32,000 |
| Property management | 50–200 units | 150–1,100 hrs | $7,500–80,000 |
What changes
Listing-aware narration. Brand lock. Metadata that ranks.
Narration that knows the listing
The scripting engine generates voiceover from your listing data. Kitchen footage gets kitchen narration. Backyard pan gets outdoor living. No generic scripts.
Every video looks like the same team made it
Lock voice style, caption style, and logo watermark at the brokerage level. Agents upload and run — the brand stays consistent across every listing.
Metadata that ranks on YouTube and Google
The SEO metadata engine generates titles, descriptions, and tags optimized for “[city] homes for sale” queries — not generic “123 Oak St Tour.”
How it works
Phone footage in. Listing video out.
The same nine-stage pipeline — tuned for property walkthroughs with listing-aware narration and local SEO metadata.
Drop in your phone footage, gimbal recording, or drone clips. MP4, MOV — any standard format up to 4K. No pre-processing required.
Address, price, beds, baths, square footage, key features, neighborhood highlights. The pipeline uses these to generate the narration script and metadata.
A property-specific narration is generated from your listing details and synced to scene transitions in the footage. Kitchen footage gets kitchen narration.
Brand-styled captions render with word-level timing. SEO metadata targets local real estate search queries. Publish directly to your YouTube channel or download.
Side by side
Traditional production vs. obclip pipeline
| Traditional Production | obclip Pipeline | |
|---|---|---|
| Time per listing | 3–5.5 hours | 15–30 minutes (upload + review) |
| Cost per listing | $150–400 (outsourced) or agent time | Included in subscription |
| Narration | Write script manually, record or hire | Auto-generated |
| Captions | Manual SRT editing or Descript ($24/mo) | Built-in captions |
| SEO metadata | Copy-paste from MLS, hope for the best | Locally optimized |
| Brand consistency | Varies by editor, by agent, by listing | Locked presets |
| Scalability | Hire editors for each additional listing | Same pipeline, unlimited listings |
| Publishing | Manual YouTube Studio upload per listing | Direct publish |
More inquiries with video (NAR, 2024)
Per listing (upload + review)
Of agents skip listing video (NAR, 2024)
Voice selection
Match narration tone to the listing
Choose a voice style that fits your brand. Lock it to your workspace and every listing video sounds like it came from the same production team.
Warm & Inviting
Residential, family homes
Friendly, conversational, approachable
Polished & Professional
Luxury listings, commercial
Calm authority, measured pacing
Energetic & Upbeat
New developments, open houses
Dynamic, forward-moving, exciting
Calm & Informative
Investment properties, rentals
Factual, clear, no-nonsense
Works for every listing type
Residential. Commercial. Land. Rentals.
The pipeline adapts narration and metadata to the property type. Feed it the right listing data and it generates the right video.
| Type | Input Data | Narration Focus | SEO Target |
|---|---|---|---|
| Residential | Beds, baths, sqft, features, neighborhood | Room-by-room walkthrough, lifestyle selling points | "[city] homes for sale" |
| Luxury | Same + premium finishes, lot size, unique features | Curated experience, design details, exclusivity | "[neighborhood] luxury homes" |
| Commercial | Sqft, lease terms, zoning, parking, buildout | Functional specs, location advantages, tenant fit | "[city] commercial space for lease" |
| Land | Acreage, zoning, permitted uses, utilities | Development potential, location context | "[county] land for sale" |
| Rental / STR | Beds, sleeping capacity, amenities, highlights | Guest experience, booking highlights | "[city] vacation rental tour" |
SEO output
From listing sheet to search-ready metadata
The SEO metadata engine generates titles, descriptions, and tags from your listing data — optimized for local real estate search on YouTube, Google, and AI search engines.
Address: 742 Evergreen Terrace, Springfield, IL
Price: $425,000
Beds/Baths/Sqft: 4 / 3 / 2,800
Features: Quartz countertops, finished basement, fenced yard, 2-car garage
4-Bed 3-Bath Home in Springfield IL | 2,800 Sqft | $425K — 742 Evergreen Terrace Tour
Tour this 4-bedroom, 3-bathroom home at 742 Evergreen Terrace in Springfield, Illinois. 2,800 sqft featuring quartz countertops, finished basement, fenced yard, and 2-car garage. Listed at $425,000.
Who is this for
Real estate profiles that benefit most
Solo agents (10–25 listings/month)
Shoot walkthroughs on your phone during showings. Upload when you get home. By morning, every listing has a narrated, captioned video ready to embed on your listing page and share in marketing emails. No editing software required.
Brokerage marketing managers
Set up one workspace with locked brand presets — voice, captions, logo watermark. Invite 20+ agents as editors. Every listing video looks like it came from a professional production studio. Zero brand drift across agents.
Luxury listing specialists
Your videographer delivers raw drone and gimbal footage. Instead of a 3–5 day editor turnaround, upload to obclip and get a narrated walkthrough same day. Professional-grade narration without the production timeline.
Property management companies
50–200 rental units need walkthrough videos for websites, Airbnb, and VRBO. Shoot during turnover inspections. Batch process. Every unit gets a consistent, branded video at near-zero marginal cost.
Brokerage scale
Centralized brand control. Distributed production.
For brokerages and property management firms, team workspaces give you centralized brand settings with distributed production.
Brokerage Account
Brand Settings (locked by admin)
Voice Style: Polished & Professional
Caption Style: Highlight Brand (#1B4D6E)
Logo Watermark: brokerage-logo.png
Metadata: [Beds]-Bed [Baths]-Bath in [City]…
Members
Marketing Manager Admin
Agent: Sarah K. Editor
Agent: David M. Editor
Intern: Alex T. Viewer
Pipeline Runs
742 Evergreen Terrace — Published
88 Lakeview Drive — Rendering
1200 Main St, Unit 4B — Processing
55 Hillcrest Road — Queued
FAQ
Common questions
What kind of footage do I need?
Any standard video format — MP4, MOV, AVI. Phone footage works. A steady hand or cheap gimbal and decent lighting are enough. Walk through the property room by room at a normal pace.
How long should my walkthrough footage be?
2–5 minutes of raw footage produces a 1–3 minute final video. For luxury listings, shoot 8–12 minutes. The pipeline trims and paces the output.
Can I use drone footage?
Yes. Upload aerial footage alongside or instead of interior footage. The scripting engine detects aerial content and generates appropriate narration — lot boundaries, neighborhood context — instead of room descriptions.
Does the narration mention specific listing details?
Yes. The voiceover script is generated from your listing data. If you input "quartz countertops in the kitchen," the narration calls it out when the footage reaches the kitchen.
Can I preview before publishing?
Yes. Every pipeline run produces a preview. Review the video, check narration and captions. Publishing only happens when you explicitly approve.
What if I need to update after a price change?
Update the listing details, re-run the pipeline on the same footage. Narration, metadata, and captions regenerate automatically. No re-shoot or manual re-edit.
Can multiple agents in my brokerage use the same account?
Yes. Team workspaces support multiple members with role-based access. Your marketing manager sets brand defaults. Agents upload and run pipelines. Every video matches brokerage guidelines.
Does this work for rental properties and Airbnb listings?
Yes. The scripting engine adapts narration and metadata to rental contexts — amenities, sleeping capacity, proximity to attractions — instead of buyer-focused selling points.
Can I add my brokerage logo as a watermark?
Yes. Upload your logo in workspace brand settings. It's applied to every video produced in that workspace — consistent placement, every listing.
How does pricing work for high-volume brokerages?
Plans scale by pipeline runs, not seat count. A brokerage with 20 agents on one subscription is more cost-effective than 20 individual accounts.
Explore more
Other solutions
Stop choosing between listings and videos.
Upload your first walkthrough and see what the pipeline produces. No editing required. No videographer required. Just footage, listing details, and a pipeline run.